Lovable’s bestreels weren’tmade by Lovable
@lovable.dev on Instagram
343,175
followers, 68 reels and 8.7 million plays.
So what actually grew it?
We read every reel Lovable posted since May and all 60 ads it has live on Meta. Creators filming their own little projects made 11 of the 17 best reels. Lovable’s own tutorials stall around 9,000 plays.
GrowthPeel does this to any competitor in about half an hour, then keeps watching them.
Your first teardown is free
Every reel on their account, by plays
Each bar is one of the 68 reels posted more than a week before we looked. The best 17 and the worst 17 show their covers. Orange means an independent creator made it and posted it with Lovable as a collab.
@mavgpt, 4,315,339 plays
Lovable's Built in 30 series,
under 2,000 plays each
Creators made 11 of the 17 best. Lovable’s own accounts made 16 of the 17 worst.
The first line did most of the work
The biggest reel on the account, by @mavgpt
“Comment ‘Website’ and I’ll send you a code for $5 off your first month of Lovable Pro.”
4,315,339 plays and 967 comments, about 36 times a typical top reel. One reason to comment did that. The only other reel that opened by asking for a comment, @nashallery’s, drew the second most.
More hooks from the top of the list
idk about you but I like making cozy little spaces on the internet
@mylenesmind, 871,273 plays
i started mailing my friends postcards every time i travel
@mylenesmind, 607,698 plays
bring back web 1.0
@covacut, 312,514 plays
helicards helicards helicards!
@wacomo, 266,903 plays
a story about maya <3
@luke__bone, 220,952 plays
Comment “Icons” and I’ll send you the link to the site!
@nashallery, 193,723 plays
And how Lovable’s own reels opened
Tutorials and a studio series. Useful, polished, and mostly watched by people who already use the product.
- How To Add AI Features To Your Lovable App15,110
- Using Plan Mode Within Lovable11,644
- Building Full-Stack Apps With Lovable Cloud9,098
- How To Debug Your Lovable App8,846
- How To Publish Your Lovable App7,958
- Is it possible in just 30 minutes to build a solution that ensures artists get paid in…1,431
On Meta, they found one market and stayed there
Lovable has 60 ads live. 37 are in Brazilian Portuguese, including the four the Ad Library lists first, and they have stayed on for a median of 52 days. English ads come down after about 9. Only the Brazilian ones also run on WhatsApp.
37 ads in Brazilian Portuguese
Live for a median 52 days
23 ads in English
Live for a median 9 days
The ads, as they run today
One sentence, dozens of pictures
51 of the 60 ads carry the same promise, in Portuguese or English. Lovable tests the picture and leaves the words alone.
“Fala o que você quer e pronto: a Lovable monta o app inteiro, interface, backend e lógica, sem você escrever uma linha de código.”In English: “With Lovable, you just describe what you want. AI turns it into a working product with UI, backend, and logic included.”
Picture 1 of 16
If you were up against Lovable tomorrow
From the summary at the top of the full report
Put creators in front of the product instead of the brand. Lovable’s own tutorials stall around 9,000 plays and its Built in 30 series under 2,000, while creators posting their own small projects reach hundreds of thousands. The cheapest reach is getting makers to build something personal and post it as a collab, and giving every reel one reason to comment, like a code or a link sent by DM. That single line turned an ordinary talking-head video into the biggest reel on the account.
On paid, find the one market where ads keep earning their spend and stay there. Lovable has kept the same Brazilian ads live for 52 days while English ones rotate after about a week. Test the picture, not the promise; one plain sentence carries dozens of creatives.
Point it at any competitor
1
Paste a competitor’s website
Add a line about your own company and every suggestion gets pointed at it.
2
A research agent reads them for half an hour
Their site, search, traffic, ads, posts, every creator video about them in any language, and what people say about them. Every number links back to where it came from.
3
You get the report
What worked for them, the posts and ads that prove it, the creators who covered them and a message you can send them, and where you could double down. Everything above came out of one.
A fresh teardown every month, a check-in every 4 days
One teardown tells you how a competitor grew. Tracking tells you what they are doing now. Pick the rivals that matter and GrowthPeel keeps watching, so you see the moment they find something that works and start putting money behind it.
Lovable
@lovable.dev on Instagram and Lovable on Meta
This week
4
new reels
63K
plays on them so far
17
Meta ads started in two weeks
60
Meta ads running
Lovable posted 4 reels this week, close to one a day, and last week's reel "a story about maya <3" is at 221K plays, 10 times their usual. On Meta, 17 of their 23 English ads started in the last two weeks, while the 19 Brazil ads from September 8 are still running after 53 days. That’s where they keep putting money.
Meta ads started each week
- Brazil
- English
Lovable this week, from the same public reels and Meta Ad Library data as the teardown above
Every 4 days
We read their newest reels and every ad they run on Meta, and note what started, what stopped and what took off.
Every week
You see what came out this week in one screen: the reels that beat their usual, the ads they launched, the ones they switched off.
Every month
A fresh teardown, so the full picture of what is working for them, and what they keep doubling down on, never goes stale.
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